Operating Data
Total Mobile Customers(in thousands)
5G Package Customers(in thousands)
Wireline Broadband Customers(in thousands)
Selected Unaudited Key Performance Indicators
Financial Data
  For the period from
1 Jan to 31 Mar 2009
For the period from
1 Jan to 31 Mar 2008
Operating Revenue (RMB) 101.269 billion 92.712 billion 9.2%
EBITDA (RMB) 53.379 billion 49.568 billion 7.7%
EBITDA Margin 52.7% 53.5%  
Profit Attributable to Shareholders (RMB) 25.201 billion 23.946 billion 5.2%
Profit Attributable to Shareholders Margin 24.9% 25.8%  

The Group has adopted the IFRIC Interpretation 13 – Customer loyalty programmes on 1 January 2009 and the financial data for the first quarter of 2008 as stated above has been restated to reflect the retrospective adjustments made pursuant to IFRIC Interpretation 13.


Operating Data
  As at 31 Mar 2009 /
For the period from
1 Jan to 31 Mar 2009
As at 31 Dec 2008 /
For the period from
1 Oct to 31 Dec 2008
Subscriber Base 477.16 million 457.25 million
* Net Additional Subscribers 19.91 million 21.14 million
* Average Revenue per User per Month (ARPU)
73 83
* Total Voice Usage Volume (Minutes) 661.38 billion 656.43 billion
* Average Minutes of Usage per User per Month (MOU) (Minutes/User/Month) 478 487
* Average Revenue per Minute of Usage (RMB) 0.153 0.170
Number of Value-Added Business Users 446.76 million 419.76 million
Number of MMS Users 133.99 million 128.19 million
Number of Wireless Music Users 384.28 million 355.46 million
* SMS Usage Volume (Messages) 174.2 billion 157.6 billion
Number of Employees 138,396 138,368
Labor Productivity (Subscribers/Employee) 3,448 3,305

* for the relevant reporting period

In the first quarter of 2009, China's economy is still experiencing the continuous effects of the global financial crisis and the significant changing industry landscape has shown its initial impact on the Group. However, through effective management and the efforts of all its employees, the Group leveraged on its competitive advantages, overcame various challenges and continued to maintain favorable growth in its financial results. The Group's operating revenue reached RMB101.269 billion, representing an increase of 9.2% compared to the same period of last year. EBITDA reached RMB53.379 billion, representing an increase of 7.7% compared to the same period of last year. Profit attributable to shareholders reached RMB25.201 billion, representing an increase of 5.2% compared to the same period of last year. Margin of profit attributable to shareholders maintained at a relatively high level of 24.9%.

The increasing penetration rate of mobile telecommunications, the restructuring of the telecommunications industry and the issue of 3G licences will change the industry structure and competitive landscape of China's telecommunications industry. Despite the challenges and adversities it faced, the Group continued to sustain healthy business development in the first quarter of 2009. The Group's subscriber growth showed signs of slowing down as a result of the negative impact of the slow down in macro-economic development on the demand for telecommunications services, the increasing penetration rate of mobile telecommunications which lessens potential growth in the number of new subscribers, as well as the restructuring of the industry which intensified competition. Nevertheless, the Group continues its market leadership with the average monthly net additional subscribers for the first quarter reaching 6.638 million. The Group's subscriber base was 477.16 million As at 31 March 2009. However, as the new subscribers are mainly low-end users and new tariffs sales and marketing scheme is gradually rolling out, ARPU and average revenue per minute of usage recorded a decrease, whilst the voice usage volume was stimulated. Total voice usage volume increased by 21.0% compared to the same period of last year. Value-added business also continued its favorable growth and mature businesses sustained growth despite already having reached a sizeable scale. SMS usage volume increased by 15.8% compared to the same period of last year. Meanwhile, the development of other data businesses also maintained favorable growth. The favorable growth in subscriber base and voice usage volume and the development of value-added business resulted in an increase of 9.2% in operating revenue in the first quarter. The Group will continue to increase its investments in sales channels, customer service, network optimization, support system and R&D in order to enhance the Group's core competitiveness under the new competitive landscape. Furthermore, the Group will strive to maintain a stable growth in its profitability through adhering to its refined cost management and by leveraging economies of scale.

To meet new challenges and opportunities, the Group will build on its strong foundation and comprehensive strengths and leverage its existing competitive advantages so as to adapt rapidly to changes in the business environment and the competitive landscape, and to sustain its favorable business development and financial growth in order to continuously create value for its shareholders.

Language: English | 繁體 | 简体